Projection mapping allows audiences to visualize an object by projecting it onto surfaces that can range from cars and buildings to entire landscapes. 2D and 3D projection mapping have forever changed how businesses market their brands with unique and interactive displays. Here’s what to consider when using projection mapping to make the most out of the technology.
Budget
First and foremost, set a budget for your project. If it’s modest, 2D projection mapping can be just as useful as 3D projections. You’ll also need to consider the space you’re using. If you plan to cover an entire landscape, you’re going to need a bigger budget. For a smaller budget, arrange to highlight a specific area that will generate a lot of foot traffic from visitors.
Content Is King
One of the most significant benefits of projection mapping is interactivity. The more interactive your display is, the more likely visitors are to remember it. Give yourself plenty of time to create compelling content that will draw visitors’ attention. Get unique and pay close attention to your graphic design elements to ensure they’re just right. You should also make sure the content you’re creating aligns directly with your target audience so that they will make an emotional connection to it.
Duration
Getting the duration of your content just right is imperative to the success of your projection mapping. If your content is too short, the audience may feel underwhelmed. Likewise, content that is too long may lose the audience’s attention. The content and duration of your display will go hand in hand, as well. If your presentation is a low-quality, 10-minute display, you’re far less likely to see success than with a 15-minute, high-quality production.
Location
Where you want to create a display is one of the most fundamental elements to consider when using projection mapping. Think about the surface or object you plan to use; will it require multiple angles? How big is it? Is there a particular side the audience will get a better view from? You’ll need to think through all of these questions thoroughly to make sure the object or surface you’ve decided on will create the best results.
There are a lot of considerations to keep in mind when venturing into the world of projection mapping. With the right amount of planning, your business or event will benefit tremendously from this interactive, eye-catching technology. If you’re ready to take your business to the next level, visit RabCup to learn more about projection mapping experiences.