Event-goers are tired of the same old posters and video displays. When you use these tactics, you blend in with the crowd and risk boring your audience. Standing out and avoiding boring your audience is one of the main reasons to use 3D projection mapping in events, among many others.
Wow Attendees and Encourage Engagement
As previously mentioned, the same old event tactics get boring and make it harder to draw in attendees. 3D projection mapping, on the other hand, is exciting and unique. 3D projection mapping for events will attract attendees and promote engagement with your brand.
Consequently, you’ll have to do less work to sell your brand, as the projection will entice people to investigate.
Promote Interactivity
One of the best reasons to use 3D projection mapping in events is the availability of increased interactivity. Once you’ve caught the attendee’s attention, you want to continue engaging them, even after the initial “wow” moment. Interactive elements hold their attention longer by promoting personal involvement with the display.
Creating Memories
At the end of the day, you want people at the event to remember your brand. How likely will they remember if you use a banner and one-dimensional advertising products, just like every other brand? Not likely. 3D projection mapping is unique and will stand out in the crowd of competition.
Increase ROI
Event-goers often want to share their experience with friends, family, and social media followings. If your display is impressive enough, it may end up shared via word of mouth across social media channels. This increased brand recognition ultimately helps increase your ROI.
Standing out and making a lasting impact on attendees is one of the most important aspects of attending and hosting events. 3D projection mapping is a new and improved way to promote your brand.