For Immediate Release
Rock Row Selects RabCup, Go2 Productions to Transform Westbrook Quarry Into Visual Experience
WESTBROOK, ME – May 12, 2019 – Rock Row, the major mixed-use development at the former Pike Industries quarry in Greater Portland, ME, has announced plans to transform the 26-acre former quarry on-site into a destination for recreation and impressive shows. Teaming with two expert production companies, RabCup and Go2 Productions, Waterstone Properties Group will make the quarry a highlight of the over 1-million-square foot project.
RabCup, based in Los Angeles, is a full service tech-driven production company specializing in projection mapping, holograms and unique video solutions. Go2 Productions, based in Vancouver, uses technology to create 3D projection mapping and immersive environments to experiential projects. The two companies have been working together for 10 years in the entertainment, theatre and live events industry. Together, they provide audio visual solutions for various campaigns and events and believe in the marriage of art and technology to create outstanding visual moments.
Using a variety of design and production tools including lighting, lasers, projection mapping, and water features, RabCup and Go2 Productions will transform the massive visual space that is the Rock Row quarry into multiple dimensions and create spatial sequences that enhance a sense of discovery. The companies plan to create a narrative platform that can manifest many stories, one that can change and adapt to a variety of contexts as Rock Row grows and evolves.
“This journey, for us, began with a request for the creation of a spectacle.” said Adrian Scott, executive creative director at Go2 Productions. “The team behind Rock Row are building a village, a city, a community. This is an opportunity to create and tell stories—to enhance and further people’s lives—on multiple levels and in a truly immersive context.”
“We want to be sure that the processes we put in place have a lasting quality and will endure for years to come, informing future generations of storytellers at Rock Row,” said AJ Freysteinson, creative director at RabCup. “We saw the quarry as an exciting challenge and will be combining our years of accredited work in the live art and entertainment industry to create something that is custom-designed to highlight the unique aspects of the quarry space.”
Formerly used to mine aggregate for infrastructure projects such as the Maine Turnpike, Tukey’s Bridge across the Casco Bay in Portland and the Portland Jetport main runway, the quarry at Rock Row occupies 26 acres and is over 200 feet deep. Rather than fill the hole, the Rock Row development team instead plans to activate the space for recreation and entertainment.
“We knew we wanted to make the quarry a central feature of Rock Row,” said Josh Levy, co-founder and principal at Waterstone Properties Group. “We also knew that we needed a team with unmatched creativity and vision, and a track record of transforming large, complicated spaces to help us conceive a stunning visitor experience. Building a visual show bigger than anything Southern Maine has ever seen is ambitious, and we know RabCup and Go2 Productions are the partners that will help us bring it to life.”
Bordering Portland and Westbrook, Maine, Rock Row’s 120 total acres sit conveniently off I-95 at exits 47 and 48, benefitting from its direct frontage and accessibility to the turnpike. With four signalized entrances to the property, Rock Row will have convenient access via Main Street to the north, Larrabee Road to the west, and the Westbrook Arterial to the south. The project’s state-of-the-art 8,200 person capacity concert venue space is set to open this summer offering 16 live entertainment shows to Southern Maine in partnership with Waterfront Concerts. Other confirmed tenants include an 80,000 square foot Market Basket supermarket, a 12 screen Cinemark Theater, and popular dining and retail options such as Starbucks and The Paper Store.
ABOUT WATERSTONE PROPERTIES GROUP, INC.
Waterstone Properties Group, Inc. is a privately owned real estate development company with a diverse portfolio of properties in the United States totaling over 7 million square feet of space among 66 properties. It specializes in the creation of retail shopping centers, mixed-use properties, residential, warehousing, logistics, office and medical facilities. With a portfolio of more than 300 national and local tenants, Waterstone prides itself on maintaining long standing relationships with its business partners and being an active participant in its surrounding communities.
ABOUT RABCUP
Based in Los Angeles, RabCup is a full service tech-driven production company specializing in projection mapping, holograms and unique video solutions. They are also known for conceptualizing, designing and executing unique and breathtaking experiences. The team thinks outside of the box to develop fresh, unprecedented, and engaging video solutions with projects spanning from theatre, broadcast, film, live events, music touring, festivals, corporate events, retail and museum exhibits.
ABOUT GO2 PRODUCTIONS
Go2 Productions is a highly skilled team of multi-disciplined professionals headquartered in Vancouver. From 3D projection mapping and immersive environments to experiential projects, Go2 is focused on using technology to design memorable experiences. Expertly weaving together art, soundscape and digital mastery, the team transforms physical spaces into magical events that thrill and inspire.