Projection mapping has transformed the advertising, marketing, and events industries. Both 3D and 2D projection mapping have ample benefits that will take your efforts to the next level. It is essential to compare 3D vs. 2D projection mapping before deciding which option is best for your project.
What Is 3D and 2D Projection Mapping
Projection mapping is a projection technique that displays video images onto a surface. The most significant difference between 3D and 2D projection mapping is how and where ideas are on display. 2D projections project on flat surfaces, such as a building or a road, whereas 3D projections project onto a three-dimensional object so that the image warps and takes the shape of said object. For example, 3D projections could display images on a car to change the color and exterior design right before your eyes.
Cost Differences
If you are debating between 3D and 2D mapping for your business, one of your biggest concerns is most likely the cost. Both 3D and 2D have a strong return on investment due in part to their ability to push engagement and brand recognition with consumers. However, 2D projections tend to cost less in the end, considering the extra equipment and technology necessary for 3D projects.
Time Restraints
The amount of time you have to prepare for your next big event will significantly determine which projection method is the best option. Once again, while both projection mapping methods are worth adding to your event, the 3D mapping will take a little longer to construct. Of course, it is worth the wait if you have enough time to plan.
Venue and Space Considerations
Both 3D and 2D projections can work in virtually any space. Deciding which option works best with your venue often comes down to your vision and what type of space you have available. For example, if you’re working with a flat area, such as a basketball court, planning a 2D projection may be best. However, if you have a more complex object that you plan to bring to the venue, such as a car model, a 3D projection on the object will be more eye-catching.
3D and 2D projection mapping are both unique and exciting ways to market your brand. Reach out to 3D projection mapping company, RabCup, to plan your next big event.