For Super Bowl week in Los Angeles, RabCup partnered with Samsung Semiconductor to create a large-scale projection mapping installation that transformed the exterior of Samsung’s facility into a massive illuminated canvas.
Using high-output 40,000-lumen Barco 4K projection systems, RabCup mapped dynamic visuals across more than 240 windows of the building. Custom-cut vinyl masking was applied to each window to create a unified projection surface, allowing the entire facade to function as a single visual display.