Caterpillar Foundation

Global powerhouse Caterpillar (CAT) asked RabCup to design and build an engaging, interactive, immersive game experience for attendees at CONEXPO2020, North America’s largest construction trade show with over 130,000 attendees.
As guests made their way through the game’s stages, they were presented with a set of environmental challenges and multiple resource options to respond to simulated world events. Live scanners tracked the RFID chips registered to each attendee, and when they completed the game, a charitable donation was made in their name raising $300,000 for Associate Equipment Distributor scholarships.