Standing out at an event is vital to finding success. One of the best ways to become a memorable brand at an event is through transforming the customer experience. An interactive video wall can leave a lasting impact on consumers when it creates a personal connection with users. For example, suppose a home décor company at an expo uses an interactive wall for attendees to customize their own dream bedroom. In that case, they are much more likely to remember this interaction than the one with a competitor that only gave them a brochure.