Chevy welcomed in their 2012 Chevy Sonic with a giant stunt! The claw game was designed through projection mapping over the Roosevelt Hotel in Hollywood. The building’s façade became an interactive claw game. It was in the Guinness Book of World Records as the World’s Largest Claw Game to the tune of an estimated 3 million earned media impressions.
Created With: Pearl Media
Event Technology Gold Award – Best Use of Video Media 2012
Digital Out of Home Award – Most Innovative Technology 2012
OBIE Award – Silver 2012
DSE Content Award Gold – Public Spaces 2013

See for yourself!