Samsung x Rabcup Superbowl

Outdoor Lights In Parking Lot
For Super Bowl week in Los Angeles, RabCup partnered with Samsung Semiconductor to create a large-scale projection mapping installation that transformed the exterior of Samsung’s facility into a massive illuminated canvas.

Using high-output 40,000-lumen Barco 4K projection systems, RabCup mapped dynamic visuals across more than 240 windows of the building. Custom-cut vinyl masking was applied to each window to create a unified projection surface, allowing the entire facade to function as a single visual display.
The animated sequence showcased Samsung’s leadership in semiconductor innovation, featuring bold messaging such as “Made in the USA” alongside flowing AI-inspired graphics and high-speed circuitry visuals.

Installed and operated by a 14-person technical team, the project required precise architectural mapping and calibration to align visuals seamlessly across the multi-story structure.

The result was a city-scale visual experience that turned Samsung’s facility into a striking technological showcase during one of the most watched events of the year.

Client:

SAMSUNG

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